Ollie Is Acquired By Agrolimen

When our Ventures team first invested in Ollie in 2018, we believed two shifts were reshaping the pet category.

First, pets were becoming family, and owners increasingly wanted the same quality, transparency, and nutritional standards for their animals that they expected for themselves. This trend was primarily driven by a millennial shift to delay parenthood, and often seek companionship from pets instead. At the time of our investment, ~75% of Americans in their 30s owned a dog. 

On top of that, the superior DTC shopping experience spearheaded by e-commerce brands such as Casper, Warby Parker, and Away Travel was coming to food. Brands could now create fresh food and deliver it directly to customers' doors through easy-to-use subscriptions, removing the burdensome experience of shopping for pet food and removing the hassle of running out of food. Ollie sat squarely at the center of both trends.

From the beginning, the company set out to build a brand that pet parents could trust. By combining human-grade ingredients and veterinary expertise with a supply chain built on transparency, Ollie redefined the category. They moved beyond the subpar standards of legacy pet food to create a product that prioritizes long-term canine health and wellness above all else. Pairing good ingredients and safe preparation with personalized portions and home delivery transformed feeding from a chore and brought owners closer to their pets.

What impressed us most in the early days was the team’s clarity around building not just a product, but an enduring platform. They understood that if you could win on health outcomes and customer experience, loyalty would follow. Over the years, that strategy proved out. Ollie built a passionate customer base, strengthened its economics, expanded its distribution footprint beyond DTC into retail partners like Petco, and emerged as one of the defining brands in human-grade pet food, scaling to a $250M+ revenue business.

We were proud to partner with the company shortly after its Series A alongside investors like Primary Ventures, Canaan Partners, and Lerer Hippeau, and to continue supporting the team as the business scaled. Ollie also helped crystallize our broader conviction in subscription food models, which later informed investments we made across adjacent categories into successful companies like Little Spoon, Smalls, and Tovala.

Today, we are excited to share that Ollie was acquired by Agrolimen, a large, Spanish-based multinational company focused on consumer goods. It is a tremendous outcome and, more importantly, a testament to years of disciplined execution by the founders and their team. 

Building a company that earns trust at the center of a family’s daily routine is rare. Ollie did exactly that. Congratulations to the Ollie team and everyone who helped make it happen.